|
Title: |
Strategies in Emerging Markets |
| Sub-title: |
A Case Book on Danish Multinational Corporations in China & India |
Search Result:
| By (author): |
Michael W Hansen, Marcus M Larsen, Torben Pedersen, Bent Petersen |
| ISBN10-13: |
8763002361 : 9788763002363 |
| Format: |
Paperback |
| Size: |
230x160mm |
| Pages: |
185 |
| Weight: |
.298 Kg. |
| Published: |
CBS Press (DK) - August 2010 |
| List Price: |
20.00 Pounds Sterling |
| Availability: |
In Stock
Qty Available: 2 |
| Subjects: |
International economics : Business strategy : International business : Management & management techniques |
| This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets. |
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