|
|
Title: |
Sponsorship Culture in the German University Popular Music Festival Market |
| Series: |
Transdisziplinäre Popkulturstudien |
Search Result:
| By (author): |
Dominik Nösner |
| ISBN10-13: |
383766578X : 9783837665789 |
| Format: |
Paperback |
| Pages: |
260 |
| Weight: |
.408 Kg. |
| Published: |
transcript - February 2023 |
| List Price: |
54.99 Pounds Sterling |
| Availability: |
In Stock
Qty Available: 5 |
| Subjects: |
|
| Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study. |
|
|
Item added to 
.png "Click here for catalogues")
