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Title: |
Advances in Business & Management |
| Sub-title: |
Volume 3 |
Search Result:
| Edited by: |
William D Nelson |
| ISBN10-13: |
1612097014 : 9781612097015 |
| Format: |
Hardback |
| Size: |
180x260mm |
| Pages: |
208 |
| Weight: |
.560 Kg. |
| Published: |
Nova Science Publishers, Inc (US) - January 2012 |
| List Price: |
221.99 Pounds Sterling |
| Availability: |
In Stock
Qty Available: 2 |
| Subjects: |
Business & management |
| This book presents topical research in the study of business and management techniques from across the globe. Topics discussed include a study of alternative energy sources and their impact on sustaining economic growth; terrorism insurance and international business; compulsory licensing of patents; technology internationalization; marketing mix strategies on impulse purchases; behavioral accounting; multinational corporations and the quest for legitimacy; heterogenous competition in a differentiated duopoly and the Parameterized Expectations Algorithm (PEA) business model design and implementation. |
| Table of Contents: |
| Preface; Business in Energy, Economy, Environment Cost Management, & Sustainable Development; Terrorism Insurance & Reinsurance: Regulation, Coverage, Scope & Practical Contemporary Impact.; Compulsory Licensing of Patents: A Primer; The Intensity & Geographical Amplitude of the International Generation of Technology; The Influence of Marketing Mix Strategies on Impulse Purchase Intention in a Festival Setting; Behavioral Accounting: Shifting Away from Techniques to People; Deliberative Democracy & Corporate Citizenship: Multinational Corporations & the Quest for Legitimacy; Heterogenous Competition in a Differentiated Duopoly with Behavioral Uncertainty; The PEA-Toolbox, a MATLAB Model-Independent Implementation of the Parameterized Expectations Algorithm; Index. |
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