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Title: |
Regulatory Fit & Persuasion Through Advocacy Messages & Narratives |
Search Result:
| By (author): |
Leigh Ann Vaughn |
| ISBN10-13: |
1608768872 : 9781608768875 |
| Format: |
Paperback |
| Size: |
155x230mm |
| Pages: |
46 |
| Weight: |
.106 Kg. |
| Published: |
Nova Science Publishers, Inc (US) - May 2010 |
| List Price: |
61.99 Pounds Sterling |
| Availability: |
In Stock
Qty Available: 1 |
| Subjects: |
Psychology |
| This book puts current research on regulatory fit and persuasion into the larger contexts of elaboration likelihood and transportation likelihood (the likelihood of becoming experientially engaged with a narrative). The author lays the groundwork by describing regulatory fit with prevention focus and promotion focus, how regulatory fit is operationally defined, and how it can affects judgements through feelings-as-information, metacognitive, and other processes. Then current research on how regulatory fit affects persuasion is reviewed through advocacy messages and through narratives, noting where interpretational ambiguities exist. Finally, how the effects of regulatory fit on persuasion might differ according to elaboration or transportation likelihood are speculated, according to whether the regulatory-fit experience results from an initial event unrelated to the communication or from engagement with the communication itself. |
| Table of Contents: |
| Introduction; 1 -- REGULATORY FIT, FEELING RIGHT AND ENGAGEMENT STRENGTH: Eliciting Experiences of Regulatory Fit; Regulatory Fit with Means of Engagement & with Outcomes. 2 -- PERSUASION THROUGH ADVOCACY MESSAGES: Research on Regulatory Fit & Persuasion through Advocacy Messages; Hypotheses about the Interplay of Elaboration Likelihood & Regulatory Fit in Persuasion through Advocacy Messages. 3 -- PERSUASION VIA NARRATIVES: Transportation & Persuasion; Research on Regulatory Fit & Persuasion via Narratives; Transportation Likelihood. 4 -- Conclusions; Index. |
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