|
Title: |
Engaging & Influencing Consumers |
Search Result:
| By (author): |
Terrance M Canfield |
| ISBN10-13: |
1607410540 : 9781607410546 |
| Illustrations: |
tables |
| Format: |
Paperback |
| Size: |
155x230mm |
| Pages: |
69 |
| Weight: |
.160 Kg. |
| Published: |
Nova Science Publishers, Inc (US) - January 2009 |
| List Price: |
52.99 Pounds Sterling |
| Availability: |
In Stock
Qty Available: 2 |
| Subjects: |
Medical insurance : USA |
| The Medicare Payment Advisory Commission recognises the importance of engaging consumers in the movement to promote greater quality and efficiency in the healthcare system. In this project, MedPAC contracted with Mathematica Policy Research, Inc. (MPR) to explore what can be learned from other public health campaigns in other arenas about strategies for engaging consumers and influencing their behaviour. |
| Table of Contents: |
| Preface; Introduction; Research Approach; Theory-Driven Components of Public Health Campaigns; Elements of Campaign Success; Challenges of Public Health Consumer Education Programs; Implications for Medicare; Index. |
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