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Title: |
Tales from Under the Rim |
| Sub-title: |
The Marketing of Tim Hortons |
Search Result:
| By (author): |
Ron Buist |
| ISBN10-13: |
086492660X : 9780864926609 |
| Format: |
Paperback |
| Size: |
228x152x11mm |
| Pages: |
218 |
| Weight: |
.505 Kg. |
| Published: |
Goose Lane Editions - September 2011 |
| List Price: |
15.99 Pounds Sterling |
| Availability: |
In Stock
Qty Available: 3 |
| Subjects: |
Biography: business & industry : Advertising |
| Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations.In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life. |
| Reviews: |
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"On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." -- The Ottawa Citizen
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